Indroduction

Introducing...... PUMA !!

Puma SE, officially branded as PUMA, is a major German multinational company that produces athletic shoes, footwear, and other sportswear. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in herzogenaurach, Germany.

Following the split from his brother, Rudolf Dassler originally registered the new-established company as , but later changed to Puma. Puma's earliest logo consisted of a square and beast jumping through a D (shown in fig. below), which was registered, along with the company's name, in 1948.

Some facts the company sticks to :

Chairman	Jochen zeitz
CEO	Franz Koch
Products	Footwear, sportswear, sports goods, fashion accessories
Parent company	PPR
Financial Reporting	PUMA abides by the International Financial Reporting standards “IFRS”, and reports its earning on quarterly basis.
Revenue	2706 billion Euro
Co-brands	Cobra Golf, Tretorn
PUMA.Vision	PUMA.Safe PUMA.Peace PUMA.Creative

With the objective of being ”The most Desirable and sustainable Sportlifestyle company, ”Puma’s position as one of the few, true multi-category brands is to be strengthened and the opportunities offered by the sportlifestyle market are to be systematically exploited in all categories and regions.As a multi-category supplier, PUMA is active in categories and business fields that suits its unique brand positioning, and in which permanent value increases can be achieved for the company. PUMA is positioned as a sportlifestyle brand that tajes pleasure in skilfully combining sports and lifestyle influences and which strives to contribute to a better world.