Branding

Branding..

In 2009, Puma continued to strengthen their sportlifestyle brand through unique events and marketing campaigns from Puma city in Boston during the Volve Ocean Race North American stopover to Usain Bolt’s “Who’s faster?” campaign in /berlin during the World Championships.They also refined their brand manual.”10” is the very first brand manual to incorporate the four keys to success of the global PUMAVision- fair,honest, positive and creative. Their brand mission is to be the most desirable sportslifestyle in the wolrd has not changed yet.

They have bought back the spirit of the DJ in our Brand promise to joyfully mix the influence of sport and Lifestyle with the desire to contribute to a better world. “Joy” is what we will bring to our consumers and is what will differentiate us from our competition- it’s their point of view. While others talk about blood, sweat and tears of sport, we recognize that they cannot be the only rewards.

Puma is the brand that remembers what it was like to play the game- and to play it with joy. It’s what they have always done best and now the time is right to bring the joy back again. So when they think about product, about marketing, retail or anything in our business, the first question they ask is: Where is the Joy?