Pricing...
Puma’s
pricing is designed to be competitive to the other fashion shoe retailers. The
pricing is based on the basis of premium segment as target customers. Puma as a
brand commands high premium.
Puma
sets the price of its products keeping in mind the every sector of earning
people, from elite class to middle-class. But usually the buyers are only elite
class peoples only. Its footwear ranges from Rs.500 to Rs.7000.
Puma
also became the world’s first major corporation to publish details of the cost
of its impact on the environment. The sports and leisure group said the
combined cost of the carbon it emitted and water it used in 2010 was 94.4m Euros.
The figure includes the company itself and its suppliers.
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