Product Mix

Product Mix..

The brand Puma has three main sub categories of sub brands under it: Masterbrand, Sub-brands, Co-brands which further consists of various brands line and partnerships. The product mix width and product mix line for the brand is shown under.

Product-Mix Width
Apparels	Shoes	Accessories	Sports(shoes, apparels)	Bicycles
Masterbrand- Lifestyle “Classic”	Masterbrand-Lifestyle ”classic”	Masterbrand- Lifestyle “Classic”	Masterbrand Sports		Puma    + Biomega
	Starck Puma Line
Masterbrand- Co-branding “Ferrari” “Mini Cooper”	Masterbrand- Co-branding “Ferrari” “Mini Cooper”	Masterbrand- Co-branding “Ferrari” “Mini Cooper”	Masterbrand Motorsports
	Masterbrand- BMX
Sub-brand “Nuala”	Sub-brand “Nuala”	Masterbrand- BMX	Sub-brand “Rudolf Dassler”
Sub-brand “96 Hours”	Sub-brand   “96 Hours”
Mihara Yasuhiro	Sub-brand “Platinum”	Sub-brand “Nuala”
	Sub-brand “Mongolian Shoe BBQ”	Sub-brand “96 Hours”
Numostro	Mihara Yasuhiro, The Black Label	Mihara Yasuhiro