STP & Marketing Strategies

Marketing strategies...

1.  Core strategies: promoting design improvement.

Puma will be the focus of the further transfers of the brand design, after the Men’s Puma tone Cat shoes took the market position in 2002, it want to build the world’s most desired sports lifestyle brand.

Puma started concentrating on collaboration and cooperation with world’s topmost great designers. It now has more than 50 designer names associated with its name including Barrett. Puma is creating some of the leading shoe and apparel by applying the advanced science and technology and fusion creation.

Puma is expanding its marketing space by enriching cheap Puma Speed Cat. The product catalogue of Puma have enriched many of its Puma products such as football boots, running boots, apparels, sports bags and handbags to greatly expand market coverage, improving grade of Puma products and price points. Puma launches a series of men and women of leisure fashion, garments because customers are part of the cheap Puma shoes is wearing Puma products when in motion and the other part is not interested in sports, just love the design of Puma brand.

Puma also strategies to make good use limited edition to lure customers. For example Thrift Puma sneakers made by old shirts, pants, ties and wallets as the raw material to produce the series, calling it “soul of the sneakers:, but produced only 510 pairs. Another example is Puma Ferrari shoes series high-end stores can buy in some big cities only.

In-depth analysis of Puma brand re-engineering of this series, you can find, whether it is to open stores, sports marketing, or promoting the design, are in use in Europe channel, Mont Blanc and other luxury way to run the Puma, which Puma sporting goods in order to become the top brand.

2.   Re-branding its image- sponsored a series of unique sports events. For instance, an effect across all of the hottest Korean Puma Wold cup 2002, south Korean playes make the uncexpected results popularity soared, and Ahn quickly printed a number of contract with cheap Puma shoes named after the clothing and shoes, Puma World Cup in south korea during the hot. Design new shoes for the team against Cameroon. Tailor-made for the Cameroon national team shoes, against the 2004 African Nations Cup. The shoes was inspired by the king of the forest - lion, through shoes to further reflect the lion of invincible. The team from La Liga Mallorca Samuel Eto'o and currently plays for English Premier League Manchester United Jie Muba become the spokesman for this new look.